Corporate Gift Guide
Check Corporate Policies: Many companies and government offices will have a gift policy limiting the rand value of a gift or prohibiting gifts. Be sure to check with your recipients to determine the limitations of gift giving so they do not have to return the item.
Determine Wants: Knowing what to buy a corporate client is the biggest challenge of business gift buying. It’s difficult to know your clients on a personal level in many cases. The best bet is to call your customers and ask them what they like, their hobbies, etc., to give you a great idea of what to buy.
Consider Cultural Differences: Each country and culture will have their own rules for corporate gift buying. For instance, for Chinese race in Malaysia, a gift should never be wrapped in white since it symbolizes death.
Go for Quality: Any business gift you send reflects on the image of your company. Avoid lower quality gifts that can impair your brand. Purchase quality products without breaking your budget.
Use Hand Written Cards: It’s far too easy in this Hallmark age to simply send a card with your gift and signature. For a more lasting impression, add a hand written note sharing your thoughts.
Spend on Packaging: As important as choosing the right corporate gift for your client is the packaging of the gift itself. Spend the time and money on the wrapping to reflect your value on client relationships. If you lack the talent for gift-wrapping or have no time, use the many gift-wrapping services available from retailers and shopping malls.
Deliver Personally: If your business gift list isn’t too large, consider personally delivering the gift to the intended party. A personally delivered gift will keep you at the top-of-the-mind with your clients.
Giving appropriate gifts: The first thing to do is to familiarize yourself with the recipient. The gifts may be for clients, employees, or customers. As the purpose behind the gift is to enhance your corporate image therefore care should be taken that you send the right message and choose your gift with care. A good corporate gift will reinforce your image as a truly professional company and strengthen your relationship with the recipient. Giving appropriate corporate gifts is an important tool for building business relationships.
Watch your budget: Once you’ve found out about the recipient, estimate your budget. You don’t want to go overboard and hand out ridiculously expensive gifts to all your employees or send a cheap gift to an extremely important client. Your gift should be impersonal and elegant. The gift you send will affect your reputation. It is your responsibility to make sure that the impact is positive rather than negative. Make sure you take the process seriously as it is all part of the business. Select a gift that is within your range and you can proudly send to promote your company.
Personalize your gift: There are different type of printing services offer by the premium gift suppliers to customize a gift. Personalizing a gift ensures that the recipient will remember it for a long time. Add your company name or logo to the gift whenever possible. However, don’t over-promote your company when sending out a gift as it can put off the recipient. If you are ending gifts to business associates or executives, make sure that the gift has a personal touch. You can give corporate gift baskets, gourmet chocolate, or engraved items. No matter what your gift is, it should serve the purpose of building stronger relationships and enhancing your corporate image.
Get expert help: In case you are unsure of what to choose, you should get expert help rather than sending an inappropriate gift which may send a wrong message. There are many online services providing great advice on how to choose the right gift. These services also provide a wide range of gifts which help to portray the right corporate image for your company.
Conveying the corporate identity: The most important thing to keep in mind is to make sure that your gift conveys your corporate identity effectively. The main reason behind sending corporate gift is to build business relationships and show appreciation to your employees, clients, and associates. A carelessly chosen gift is likely to damage your corporate image. Whether it’s a paper weight or a gift hamper, it should enhance your corporate identity and image.